Social Pulse
Jon Yongfook (@yongfook)

We need a new category of drink for those abstaining from alcohol. If I'm out with friends:
Water - too boring
Mocktails - too sugary
Non-alc wine/beer - pretending
XXXX? - something non-alc, artisanal hand-crafted, that I can spend some $ on, and sip slowly.
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